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    Blog Category // Sirius Decisions (3)

    Why Bigger Pipelines Aren’t Always Better

    In a recent webcast, Sirius Decisions shared some preliminary results from their 2010 Sales Pipeline and Forecast Survey - a ...

    Social Media without Thought Leadership is like broadcasting into space

    I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...

    The Buyer's Journey Revisited ... Part One

    The concept of the buyer's journey has been around for a number of years. Hugh Macfarlane's "The Leaky Funnel" inspired a ...

    Is your Solution a New Concept, a New Paradigm or an Established Category?

    Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...