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Blog Category // Sirius Decisions (3)
Why Bigger Pipelines Aren’t Always Better
Posted by
Bob Apollo
,
Dec 20, 2010
In a recent webcast, Sirius Decisions shared some preliminary results from their 2010 Sales Pipeline and Forecast Survey - a ...
Social Media without Thought Leadership is like broadcasting into space
Posted by
Bob Apollo
,
Oct 20, 2010
I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...
The Buyer's Journey Revisited ... Part One
Posted by
Bob Apollo
,
Aug 22, 2010
The concept of the buyer's journey has been around for a number of years. Hugh Macfarlane's "The Leaky Funnel" inspired a ...
Is your Solution a New Concept, a New Paradigm or an Established Category?
Posted by
Bob Apollo
,
Feb 18, 2010
Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...
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