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    Blog Category // Sales Process (2)

    Why sales leaders need to focus on outcomes, not activities

    I’ve been seeing a lot of attention paid recently to activity-based sales management. Put simply, it’s the principle that ...

    Neil Rackham reveals the changing face of selling (and updates "SPIN")

    The recent Association of Professional Sales conference in London brought together over 500 delegates with a single shared ...

    The dumbest opening question a salesperson can ask

    No doubt we’ve all been the recipients of bad advice, and occasionally and unwittingly may have offered bad advice to ...

    Is this project possible, probable or inevitable?

    We all know how hard it is to accurately qualify sales opportunities. We all know how often even apparently well-qualified ...

    The keys to Improving Sales Forecast Accuracy

    As we're all very well aware, complex sales are complicated. There are subject to a wide range of factors that are outside ...

    Modern Selling - Art, Science AND Engineering

    B2B selling has become increasingly complex. Every sales leader today understands this, and it’s obvious we need to take ...

    Identifying Your Ideal Customers

    Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these ...

    The 5 characteristics of an effective sales process

    There is abundant evidence to prove that companies with an effective sales process outperform their less disciplined ...

    The modern messaging challenge - and what to do about it

    Let’s face it; today’s B2B buyers are overwhelmed by information, to the point where they often find it hard to distinguish ...

    Are you fooling yourself about your funnel?

    CSO Insights’ annual reports have always been a source of much inspiration, and this year is no exception. Their 2016 Sales ...