The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, May 24, 2022

It's been a while since my last blog, but I'm pleased to be returning to the action with an article that I wrote for the ...

Posted by Bob Apollo, Jan 11, 2022

This article was first published in the latest edition (issue 8.1 - January 2022) of the International Journal of Sales ...

Posted by Bob Apollo, Dec 16, 2021

I believe that it would be hard to argue that B2B selling hasn't changed significantly in recent times - and equally hard to ...

Posted by Bob Apollo, Nov 29, 2021

I was delighted to be asked to contribute the following article to the International Journal of Sales Transformation's ...

Posted by Bob Apollo, Nov 23, 2021

Marketers are keen to create what they refer to as “unique selling propositions”. According to Wikipedia, a unique selling ...

Posted by Bob Apollo, Oct 15, 2021

This article was first published in the October Edition of Top Sales Magazine. Many of you will be familiar with the idea of ...

Posted by Bob Apollo, Sep 30, 2021

At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to ...

Posted by Bob Apollo, Sep 17, 2021

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is ...

Posted by Bob Apollo, Sep 01, 2021

I recently recorded a webinar with LeveragePoint (link below) about “making a compelling case for change”. Those of you who ...

Posted by Bob Apollo, Jul 26, 2021

This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to ...

Blog Category // Outcome-Centric Selling (5)