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    Blog Category // Intelligent Targeting (4)

    Social Media without Thought Leadership is like broadcasting into space

    Posted by Bob Apollo, Oct 20, 2010
    I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...

    B2B sales: It’s the economics, stupid...

    Posted by Bob Apollo, Apr 01, 2010
    In Bill Clinton’s successful 1992 presidential election campaign, a sign famously hung in his Little Rock campaign ...

    Re-Architecting the B2B Sales and Marketing Process for a New Decade

    Posted by Bob Apollo, Mar 03, 2010
    According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...

    The Keys to Sustainable Sales and Marketing

    Posted by Bob Apollo, Dec 17, 2009
    All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable ...

    McKinsey: Shooting holes in the "Sales Funnel"

    Posted by Bob Apollo, Aug 12, 2009
    The latest McKinsey Quarterly carries a great article on the consumer decision journey - and shoots holes in the now ...

    Trigger Events: Time to Brush Up Your Trigger-Nometry!

    Posted by Bob Apollo, Jul 06, 2009
    How confident are you that you truly, deeply understand who your best prospects are, what really matters to them, and how ...
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