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    Blog Category // Intelligent Targeting (3)

    Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

    Posted by Bob Apollo, Aug 22, 2011
    I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...

    The Information Arms Race Between B2B Buyers and Sellers

    Posted by Bob Apollo, Jul 14, 2011
    The term "arms race" was initially used to describe the competition between two or more nations to establish the most ...

    5 Questions You Ought to be Asking as the Half-Year Approaches

    Posted by Bob Apollo, Jun 29, 2011
    We’re coming up to the end of June - the half-way point for many annual plans and company financial years. You undoubtedly ...

    5 Key Qualities of Today’s Most Successful B2B Salespeople

    Posted by Bob Apollo, Apr 21, 2011
    I get the chance to observe many B2B sales people in action, and to identify the winning behaviours that seem to separate ...

    After 20 Years: 3 Reasons Why the Chasm is Closer than it used to be

    Posted by Bob Apollo, Mar 11, 2011
    Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...

    Ideal Prospect Profiles Boost Sales Win Rates by 20%

    Posted by Bob Apollo, Jan 20, 2011
    The always-excellent CSO Insights are soon to release the results of their annual 2011 sales performance optimisation ...

    What Stops Promising Companies from Building Scalable Businesses?

    Posted by Bob Apollo, Jan 17, 2011
    Momentum. We know it when we see it, don't we? It’s the force that propels successful companies to sustainable revenue and ...

    Why it’s Time to Explore the BuyerSphere...

    Posted by Bob Apollo, Dec 13, 2010
    Which people, and which organisations, are most influential in shaping your prospect's thinking? Who do they turn to for ...

    The 4 dimensions of an ideal B2B customer...

    Posted by Bob Apollo, Nov 16, 2010
    What does your ideal customer or prospect look like? The question is an important one, because too many sales pipelines are ...

    Social Media without Thought Leadership is like broadcasting into space

    Posted by Bob Apollo, Oct 20, 2010
    I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...
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