Blog Category // Crossing the Chasm (3)

Posted by Bob Apollo, Feb 01, 2010

An experienced VC once described the journey that he saw B2B companies going through as the jungle, the winding road, and ...

Posted by Bob Apollo, Oct 01, 2009

Nick de Cent, editor of Modern Selling recently asked me if I had any feel for how people are thinking about the economic ...

Posted by Bob Apollo, Aug 16, 2009

I was reflecting with a client the other day on the current economic climate, and how hard it was to recruit really good ...

Posted by Bob Apollo, May 09, 2008

Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...