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    Blog Category // Complex Sales (6)

    The Challenger Conundrum: What If Marketing Isn't Up to the Challenge?

    As regular readers will know, I’m a great fan of the principles set out in the best-selling “The Challenger Sale”. But ...

    The keys to fast, effective market entry into new geographies

    There’s no doubt that for many North American based companies, expanding into Europe is an attractive option. Sections of ...

    The 3 Critical B2B Sales Pipeline Metrics

    How healthy is your sales pipeline right now? And what steps are you taking to progressively improve its fitness? Just as ...

    Sales Forecasting Essentials - get your definitions right

    There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up ...

    The Keys to Successfully Implementing “The Challenger Sale”

    I attended the UK launch event for “The Challenger Customer” yesterday (you can read my review of the book here). One of the ...

    Why it's time to STOP "Adding Value"

    It’s probably the most commonly proposed response to price pressures and commoditisation: if we’re not prepared to cut our ...

    Why “The Challenger Customer” is a must-read for CEOs and sales leaders

    When the Challenger Sale was published in 2011, it rapidly became one of the "must read" handbooks for B2B CEOs and sales ...

    Boldly Going in B2B Sales: Less Kirk, More Spock

    The traditional profile of a successful sales person isn’t a million light-years away from the personality of Captain James ...

    What Sales could learn from Customer Experience

    I’m very grateful to Bob Thompson of CustomerThink for hosting a very stimulating round table with a group of the UK’s ...

    Transforming your sales process to reflect modern buying behaviours

    There’s no doubt that B2B buying behaviours have changed dramatically over the past few years. If you’re selling a complex, ...