The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Aug 23, 2012

It’s not a question that comes naturally to many CEOs or, let’s be honest, to most investors. Here’s the problem: for growth ...

Posted by Bob Apollo, Aug 16, 2012

It’s not a very edifying sight, but it happens way, way too often. A prospect gives the faintest acknowledgement of a ...

Posted by Bob Apollo, Aug 09, 2012

Your company is facing an increasingly strong competitor - yet you won’t find them listed in any Google search of the key ...

Posted by Bob Apollo, Jul 11, 2012

How much demand do you really generate each month to hit your revenue targets? It’s a question that vexes many B2B sales and ...

Posted by Bob Apollo, Jul 03, 2012

Is your organisation sales-driven or marketing-driven? That's the question posed in our latest guest contribution from ...

Posted by Bob Apollo, Jun 26, 2012

I’ve written before about the Buyer’s Journey, and about the stages that your b2b prospects go through in their buying ...

Posted by Bob Apollo, Jun 21, 2012

Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and ...

Posted by Bob Apollo, Jun 12, 2012

Pär Edin and his colleagues at McKinsey believe they have identified the five winning strategies that distinguish the ...

Posted by Bob Apollo, Jun 07, 2012

I don’t know about you, but I’m always uneasy when a CEO describes his or her strategy and somewhere along the way you hear ...

Posted by Bob Apollo, May 21, 2012

I wonder if I’m alone when I look around at the circumstances that have led to the continuing crisis in our economy (is ...

Blog Category // B2B Marketing (8)