The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Dec 10, 2012

Is sales an art or a science? Traditionalists used to think of sales as a combination of art and heroics. A recent article ...

Posted by Bob Apollo, Dec 04, 2012

Content marketing is getting a great deal of attention. A number of studies point to it as one of the fastest growth areas ...

Posted by Bob Apollo, Nov 21, 2012

Kudos to the team at Econsultancy for an excellent event last week at Funnel 2012. I gave a keynote presentation on the ...

Posted by Bob Apollo, Nov 13, 2012

It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ...

Posted by Bob Apollo, Nov 06, 2012

If you’re selling high-value B2B products or services, you’ve probably been involved in coming up with ROI (return on ...

Posted by Bob Apollo, Oct 26, 2012

I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of ...

Posted by Bob Apollo, Oct 03, 2012

We’re already into the last quarter of 2012. If you’re in a complex sales environment with lengthy decision-making ...

Posted by Bob Apollo, Sep 27, 2012

So - what sets you apart? It’s probably the single most important question that any organisation in a competitive market ...

Posted by Bob Apollo, Sep 25, 2012

Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales ...

Posted by Bob Apollo, Sep 12, 2012

Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about ...

Blog Category // B2B Marketing (7)