--- title: A History of Disruptions in B2B Marketing description: Marketing Automation vendor Eloqua have published an infographic on the history of B2B Marketing. I thought this was worth sharing. --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # A History of Disruptions in B2B Marketing ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) January 13, 2012 The good folks at Eloqua have come up with an infographic to celebrate the launch of their latest offering - [Eloqua Engage for iPad](http://itunes.apple.com/us/app/eloqua-engage/id485537628?ls=1&mt=8). It turns out, according to Eloqua, that this is just the latest in a long line of disruptive B2B innovations stretching back to 9th Century Merchant Capitalist Trade Fairs. Isn't innovation a wonderful thing? Anyway, I thought the infographic worth sharing. Which innovation are you most impressed with? And what can you imagine a 9th Century Merchant being able to do with an iPad? By the way, the original post [can be found here](http://elq.to/wbXsmH).   [![A](http://blog.eloqua.com/wp-content/uploads/2012/01/A-History-of-Disruptive-Innovations-B2B-Eloqua-JESS3.jpg "A-History-of-Disruptive-Innovations-B2B-Eloqua-JESS3")](http://blog.eloqua.com/history-of-disruptions-b2b-marketing) ###### Tags: [B2B Marketing](https://www.inflexion-point.com/blog/topic/b2b-marketing) ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) January 13, 2012 Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. [Follow me on my website](https://www.inflexion-point.com) [Follow me on LinkedIn ](https://uk.linkedin.com/in/bobapollo) [Follow me on Twitter ](https://twitter.com/bobapollo) ### Comments ###### Related Articles ### [How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)](https://www.inflexion-point.com/Blog/bid/68804/How-Are-B2B-Marketers-Optimising-Their-Funnel-from-MarketingSherpa) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 03, 2011** MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their ... ### [B2B Marketing: From Thought Leadership to Trusted Advisorship...](https://www.inflexion-point.com/Blog/bid/45398/B2B-Marketing-From-Thought-Leadership-to-Trusted-Advisorship) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Sep 21, 2010** Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ... ### [Email a Winner, Measurement a Challenge for UK B2B Tech Marketers](https://www.inflexion-point.com/Blog/bid/69615/Email-a-Winner-Measurement-a-Challenge-for-UK-B2B-Tech-Marketers) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 11, 2011** According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the ... 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