Blog Category // Aberdeen Group (2)

Posted by Bob Apollo, Mar 29, 2011

What are the key factors that determine whether your organisation is going to be able to realise its full potential? The ...

Posted by Bob Apollo, Oct 26, 2010

Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

Posted by Bob Apollo, Oct 05, 2010

The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...

Posted by Bob Apollo, Jun 15, 2010

Is your sales and marketing aligned? If not, you are running the risk of falling behind. Sometimes the signs of a lack of ...