Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: for many sales organisations, more sales are lost to “no decision” than to the competition. Here’s why B2B sales people need to focus on selling the ...
What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
Have you ever stumbled over a sales opportunity late in the day, after your prospect had already consulted with one or more ...
Recent research by MarketBridge confirms that migration to the “Cloud” is accelerating - and that some fascinating patterns ...
As one of many thousands affected by Vodafone's recent network outage along the M4 corridor, I approached their customer ...
If you take all the research you read at face value, you might think that e-Marketing was hastening the death of ...
Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...
As any of you who have ever carried a quota know only too well, getting to the apparent end of a long sales cycle and being ...
There are few things more dispiriting than investing months of effort in a long and complex sales campaign and then coming ...
