Most B2B sales organisations have some sort of CRM system in place - or are planning to invest in one. Yet I still keep coming across basic errors in implementation and usage that prevent CRM applications from being valuable sales tools and which turn them instead into ...
Gartner defines Social CRM as applications “for supporting communities of internal users, customers, partners and other ...
Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: ...
What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
Have you ever stumbled over a sales opportunity late in the day, after your prospect had already consulted with one or more ...
Recent research by MarketBridge confirms that migration to the “Cloud” is accelerating - and that some fascinating patterns ...
As one of many thousands affected by Vodafone's recent network outage along the M4 corridor, I approached their customer ...
If you take all the research you read at face value, you might think that e-Marketing was hastening the death of ...
Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...
