This article was first published in the July 2023 edition of Top Sales Magazine (link below). Salespeople have traditionally been advised to “sell to the decision-maker(s)”, and while this may seem like common sense, the way in which B2B decision-making has evolved makes ...
This article was first published in the latest edition of the International Journal of Sales Transformation under the title ...
I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...
What role should sales leadership play in their organisation’s deployment of CRM? A CRM application lies at the centre of ...
The first wave of B2B selling was product orientated - salespeople were taught and encouraged to think in terms of their ...
The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a ...
There’s been a great deal of research into the dynamics of salesperson-customer interaction over the years, and the results ...
Every competent salesperson recognizes the importance of accurately qualifying every sales opportunity. But I want to ...
In my previous article - “hiring salespeople with talent” - I explored the challenges involved in making good sales hires. ...
In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the ...
