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    The critical role of trust in sales

    The critical role of trust in sales

    At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to reflect on the critical role of trust in sales, which is what I chose to focus on in this article from the latest edition of the International Journal of ...

    Identifying, engaging, and assessing our stakeholders

    How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is ...

    Webinar: Three Gaps and a Bridge

    I recently recorded a webinar with LeveragePoint (link below) about “making a compelling case for change”. Those of you who ...

    Establishing the foundations of a coaching culture

    This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to ...

    Is it time to stop allowing the Covid excuse?

    One of the most illuminating elements of Objective Management Group’s sales evaluation methodology is the way in which it ...

    Are your salespeople three whys men (and women)?

    For my latest article for Top Sales Magazine, I’ve decided to explore the power of three whys and a who... When it comes to ...

    Latest webinar: the essentials of sales opportunity qualification

    One of the key things that separates great salespeople from the rest is their commitment to rigorously qualifying every ...

    Why your customers want to buy is as important as what they want to buy

    You’d hope, wouldn’t you, that most salespeople understand what their prospective customers want to buy. You’d expect, ...

    The future of B2B selling is collaborative

    I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on ...

    The law of averages does not apply to complex B2B sales

    Soon after “The Challenger Sale” was published, you could see a stream of lazy commentators homing in on one percentage ...