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    Don’t waste your time on deals that have no compelling reason to act

    Don’t waste your time on deals that have no compelling reason to act

    It’s often quoted, but worth repeating: the biggest single reason why B2B sales people lose seemingly well-qualified opportunities is because the prospect concluded they didn’t actually have to do anything - and so they decided to do nothing. It’s hard for your sales people ...

    Never mind the marketing message, what about the sales conversation?

    If your organisation has a complex sales process that requires a series of interactions over several months with a range of ...

    Why 100*1% is infinitely more valuable than 1*100%

    The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...

    First line sales managers: at the heart of B2B sales success

    I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly ...

    Sales conversation plans should be skeletons, not cages

    You’ve probably observed a huge difference in conversational fluency between your most and least successful sales ...

    Sales and Marketing alignment - necessary but not sufficient

    Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales ...

    The 3 critical dimensions of sales coaching

    Having observed a number of B2B sales organisations over the years, I’ve come to the conclusion that sales training is ...

    B2B sales: How to close 42% more business

    According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...

    B2B marketing: claiming you’re better isn’t always the best strategy

    Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...