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    First line sales managers: at the heart of B2B sales success

    First line sales managers: at the heart of B2B sales success

    I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly right. But there is a critical missing piece to that puzzle - and it’s not just about giving your new hires the right sort of product training…

    Sales conversation plans should be skeletons, not cages

    You’ve probably observed a huge difference in conversational fluency between your most and least successful sales ...

    Sales and Marketing alignment - necessary but not sufficient

    Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales ...

    The 3 critical dimensions of sales coaching

    Having observed a number of B2B sales organisations over the years, I’ve come to the conclusion that sales training is ...

    B2B sales: How to close 42% more business

    According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...

    B2B marketing: claiming you’re better isn’t always the best strategy

    Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...

    B2B marketing: from one-way communications to two-way conversations

    The trouble with far too many of today’s interactions between prospects and their potential suppliers is that they are ...

    The B2B buying decision process: challenging the 57% myth

    It’s a statistic that’s been widely quoted and even more widely misunderstood - the idea that the typical modern B2B buying ...

    B2B Sales: You need to focus on the workarounds that aren’t working

    In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than ...