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    First line sales managers: at the heart of B2B sales success

    First line sales managers: at the heart of B2B sales success

    I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly right. But there is a critical missing piece to that puzzle - and it’s not just about giving your new hires the right sort of product training…

    Sales conversation plans should be skeletons, not cages

    You’ve probably observed a huge difference in conversational fluency between your most and least successful sales ...

    The 3 critical dimensions of sales coaching

    Having observed a number of B2B sales organisations over the years, I’ve come to the conclusion that sales training is ...

    B2B sales: How to close 42% more business

    According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...

    B2B marketing: claiming you’re better isn’t always the best strategy

    Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...

    B2B marketing: from one-way communications to two-way conversations

    The trouble with far too many of today’s interactions between prospects and their potential suppliers is that they are ...

    The B2B buying decision process: challenging the 57% myth

    It’s a statistic that’s been widely quoted and even more widely misunderstood - the idea that the typical modern B2B buying ...

    B2B Sales: You need to focus on the workarounds that aren’t working

    In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than ...

    The key to great B2B sales questions - get your prospects to choose

    You’re probably very familiar with the difference between open and closed questions, and how and where they can be most ...