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    B2B sales: How to close 42% more business

    B2B sales: How to close 42% more business

    According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a consistent and effective sales process close on average 42% more business than organisations that don't. It’s the sort of percentage that makes the ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...

    B2B marketing: claiming you’re better isn’t always the best strategy

    Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...

    B2B marketing: from one-way communications to two-way conversations

    The trouble with far too many of today’s interactions between prospects and their potential suppliers is that they are ...

    The B2B buying decision process: challenging the 57% myth

    It’s a statistic that’s been widely quoted and even more widely misunderstood - the idea that the typical modern B2B buying ...

    B2B Sales: You need to focus on the workarounds that aren’t working

    In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than ...

    The key to great B2B sales questions - get your prospects to choose

    You’re probably very familiar with the difference between open and closed questions, and how and where they can be most ...

    Why you need to do more than name + define your sales pipeline stages

    The state of the sales pipeline reflects the health of any sales process - and in anything other than the simplest of sales ...

    Why are so many B2B software demos so bad?

    Why do so many B2B software demonstrations fail to move the customer to do anything beyond hoping that it might end soon? ...

    The essential keys to proactive sales pipeline management

    Talk to almost any CEO of a technology-based, B2B-focused business and you’re likely to hear concerns about the size of ...