Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Deals seem to be taking longer, more decision-makers are getting involved, and more deals just keep slipping from quarter to ...
The dust has started to settle on 2008, and from what we hear, a number of organisations ended up below their initial Q4 ...
There's no doubt that trusted advisers and influencers have a vital role to play throughout the B2B buying process, but they ...
It's clear that the current economic climate is causing a great of risk-averse behaviour on the part of B2B prospects. More ...
I imagine we've all seen it, and frequently suffered from it: the sales person who can't wait to tell you about the ...
Vendors who have the discipline to complete win/loss reports usually uncover valuable insights. But concentrating only on ...
If you're going to lose, it's always better to lose early - and if a deal is going nowhere, it's always better to realise ...
Most of our clients come from B2B markets, with complex sales environments and are selling a discretionary product or ...
Many vendors who have a B2B sales model are facing tighter end-user budgets—and buyers who are prepared only to invest in ...
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
