Skip to main content

    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Show Stoppers: Why are exhibition sales techniques so bad?

    I spent half a day at the London "Technology for Marketing and Advertising" show today. I wished I hadn't. Each of the ...

    Where do B2B brands get built?

    I'm making these observations about the high-tech sector in particular, but it may be that they are relevant to other B2B ...

    Don't pitch, educate!

    I've recently completed a number of "Buyer's Journey" exercises for clients, all of whom are focused on selling high-tech ...