Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
One of my little luxuries is a McKinsey Quarterly subscription. I keep it up even during challenging times because it forces ...
Current economic pressures mean that we're all facing an incredibly risk-averse buying community. It's expressed in terms of ...
John Holland, co-founder and co-author of CustomerCentric Selling(r) has just reminded me how painful company presentations ...
For any of you who are not yet familiar with it, Selling Power is an outstanding online resource for B2B sales and marketing ...
Deals seem to be taking longer, more decision-makers are getting involved, and more deals just keep slipping from quarter to ...
The dust has started to settle on 2008, and from what we hear, a number of organisations ended up below their initial Q4 ...
There's no doubt that trusted advisers and influencers have a vital role to play throughout the B2B buying process, but they ...
It's clear that the current economic climate is causing a great of risk-averse behaviour on the part of B2B prospects. More ...
I imagine we've all seen it, and frequently suffered from it: the sales person who can't wait to tell you about the ...
