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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    The Chasm is closer than you think

    Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...

    It's better to sail with the wind than against it...

    Most of the best recent thinking about the complex B2B sales environment suggests that the primary role of the sales person ...

    You can't outsource great customer service

    … or at least, that’s been my experience over the past few days. I had the misfortune to have my car stolen last weekend. It ...

    Show Stoppers: Why are exhibition sales techniques so bad?

    I spent half a day at the London "Technology for Marketing and Advertising" show today. I wished I hadn't. Each of the ...

    Where do B2B brands get built?

    I'm making these observations about the high-tech sector in particular, but it may be that they are relevant to other B2B ...

    Don't pitch, educate!

    I've recently completed a number of "Buyer's Journey" exercises for clients, all of whom are focused on selling high-tech ...