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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    B2B Sales: could it be time to ban BANT?

    BANT, in case anyone is unfamiliar with the acronym, stands for Budget, Authority, Need and Timeline. It’s commonly used in ...

    Can sales + marketing agree on what an ideal prospect looks like?

    It’s an old story, but one that I still hear far too often. Salespeople complaining that marketing never generates any ...

    Are you really adding value?

    I’ve lost track of the number of companies who proclaim that they are embracing a “value-added” strategy in order to ...

    is your sales + marketing aligned - or falling behind?

    Is your sales and marketing aligned? If not, you are running the risk of falling behind. Sometimes the signs of a lack of ...

    Does your sales pipeline need a massive clean-up operation?

    BP has been getting a great deal of adverse publicity for the recent massive leak in their Gulf of Mexico oil pipeline. It’s ...

    What really motivates people?

    What really motivates people? Dan Pink is a contrarian thinker who always challenges me to think from a new perspective. I ...

    People don't buy WHAT you do, they buy WHY you do it...

    I came across Simon Sinek's work through a blog post by Augie Ray of Forrester. Sinek is the author of Start With Why. In ...

    Sales people: can you resist the itch to pitch?

    Jill Konrath's "SNAP Selling" identifies the "itch to pitch" as one of the most damaging habits sales people can possibly ...

    Jill Konrath’s SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

    Jill Konrath is the acclaimed author of “Selling to Big Companies”, and an acknowledged expert on the new sales strategies ...

    What motivates a salesperson – the results are in!

    Regular readers will recall that I've been pleased to republish a number of guest blogs from Donal Daly of our partner the ...