Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Is your sales and marketing aligned? If not, you are running the risk of falling behind. Sometimes the signs of a lack of ...
BP has been getting a great deal of adverse publicity for the recent massive leak in their Gulf of Mexico oil pipeline. It’s ...
What really motivates people? Dan Pink is a contrarian thinker who always challenges me to think from a new perspective. I ...
I came across Simon Sinek's work through a blog post by Augie Ray of Forrester. Sinek is the author of Start With Why. In ...
Jill Konrath's "SNAP Selling" identifies the "itch to pitch" as one of the most damaging habits sales people can possibly ...
Jill Konrath is the acclaimed author of “Selling to Big Companies”, and an acknowledged expert on the new sales strategies ...
Regular readers will recall that I've been pleased to republish a number of guest blogs from Donal Daly of our partner the ...
Alec Baldwin’s performance as Blake in the film Glengarry Glen Ross immortalised the “Always Be Closing” attitude that for ...
I'm happy to share the second in our series of guest blogs from Donal Daly, CEO of the TAS Group. In this article, first ...
There’s a short article in the latest McKinsey Quarterly on “the basics of business-to-business sales success”. It captures ...
