Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
If your organisation is involved in long, complex and resource-intensive sales cycles, there are few things more frustrating ...
Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...
The quality of any conversation, whether business or social, is largely determined by who we choose to talk to, what we ...
If it ain't broke, don't fix it! Starbucks might have done well to embrace this principle in their relationship with me.
Online shopping should be a painless experience, right? Aviva, the UK insurance company are certainly trying to convey that ...
In my previous article on the Buyer's Journey, I set out our latest thinking on the nature of the B2B Buying Process. In ...
The concept of the buyer's journey has been around for a number of years. Hugh Macfarlane's "The Leaky Funnel" inspired a ...
BANT, in case anyone is unfamiliar with the acronym, stands for Budget, Authority, Need and Timeline. It’s commonly used in ...
It’s an old story, but one that I still hear far too often. Salespeople complaining that marketing never generates any ...
I’ve lost track of the number of companies who proclaim that they are embracing a “value-added” strategy in order to ...
