Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I was re-reading Neil Rackham’s SPIN Selling the other day - a recommended activity for anyone involved in B2B selling - and ...
I've just reviewed the results of a recent LinkedIn poll in which I asked the audience to identify the initiative that had ...
I’ve written before about the potential of Salesforce.com’s recently-launched Chatter application to drive intracompany ...
What does your ideal customer or prospect look like? The question is an important one, because too many sales pipelines are ...
There are few things more impressive than a consistently successful sales person. Over the years, I’ve sought to identify ...
How accurate are your sales forecasts? According to the latest research from CSO Insights, less than 50% of deals close as ...
Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.
I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...
I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with ...
Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and ...
