Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...
We all know how challenging it can be to win new business. Gaining a new customer’s commitment is justifiable cause for ...
During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...
It’s the time of year when we all get showered with recommendations for New Year Resolutions, and as if you haven’t already ...
In a recent webcast, Sirius Decisions shared some preliminary results from their 2010 Sales Pipeline and Forecast Survey - a ...
Is Web 2.0 simply a passing fad or an enduring trend? We no longer have to rely on the evangelists’ opinion. A recent ...
Which people, and which organisations, are most influential in shaping your prospect's thinking? Who do they turn to for ...
I'm a great admirer of the work that Marketo has been doing to provide tools that transform the way sales and marketing ...
If there’s one piece of advice that I would offer to any B2B organisation wanting to improve their sales performance it ...
I was re-reading Neil Rackham’s SPIN Selling the other day - a recommended activity for anyone involved in B2B selling - and ...
