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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Never Mind the Competition - Worry about Your Prospect’s Other Options

    According to some of the latest research published by CSO Insights and others, an increasingly common outcome for forecasted ...

    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...

    Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace

    Goldman Sachs’ latest IT Spending Survey and Software Market Analysis reveals a number of “Techtonic shifts” in technology ...

    Ideal Prospect Profiles Boost Sales Win Rates by 20%

    The always-excellent CSO Insights are soon to release the results of their annual 2011 sales performance optimisation ...

    What Stops Promising Companies from Building Scalable Businesses?

    Momentum. We know it when we see it, don't we? It’s the force that propels successful companies to sustainable revenue and ...

    It’s Best Not to Confuse Activity with Progress

    Over the past few weeks, I’ve been exposed to a number of situations where companies - or the managers that represent them - ...

    Training Won’t Solve Your Sales Performance Problem

    Gyms and Sales Training Companies both seem to benefit from New Year’s Resolutions. But just as signing up for gym ...

    SiriusDecisions: A B2B CMO's New Year's To-Do List

    Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...

    The Sale Isn’t Over When You Book the Order

    We all know how challenging it can be to win new business. Gaining a new customer’s commitment is justifiable cause for ...

    12 Inspiring Insights on B2B Sales and Marketing from 2010

    During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...