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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    5 Things You Should Already be Doing to Achieve Your Q1 Sales Targets

    We're now half way through Q1 - the period that sets the scene for your sales performance for the rest of the year. Stumble ...

    Why Nokia Fell From Grace

    My first few mobile phones were all made by Nokia. They earned my brand loyalty with devices that performed well and - in ...

    The Devil is in the Data: How Better Data Drives Greater B2B Sales

    I’ve touched on the importance of data quality before - even made it one of my three recommended New Year’s resolutions - ...

    Never Mind the Competition - Worry about Your Prospect’s Other Options

    According to some of the latest research published by CSO Insights and others, an increasingly common outcome for forecasted ...

    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...

    Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace

    Goldman Sachs’ latest IT Spending Survey and Software Market Analysis reveals a number of “Techtonic shifts” in technology ...

    Ideal Prospect Profiles Boost Sales Win Rates by 20%

    The always-excellent CSO Insights are soon to release the results of their annual 2011 sales performance optimisation ...

    What Stops Promising Companies from Building Scalable Businesses?

    Momentum. We know it when we see it, don't we? It’s the force that propels successful companies to sustainable revenue and ...

    It’s Best Not to Confuse Activity with Progress

    Over the past few weeks, I’ve been exposed to a number of situations where companies - or the managers that represent them - ...

    Training Won’t Solve Your Sales Performance Problem

    Gyms and Sales Training Companies both seem to benefit from New Year’s Resolutions. But just as signing up for gym ...