Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
Have you ever stumbled over a sales opportunity late in the day, after your prospect had already consulted with one or more ...
Recent research by MarketBridge confirms that migration to the “Cloud” is accelerating - and that some fascinating patterns ...
As one of many thousands affected by Vodafone's recent network outage along the M4 corridor, I approached their customer ...
If you take all the research you read at face value, you might think that e-Marketing was hastening the death of ...
Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...
As any of you who have ever carried a quota know only too well, getting to the apparent end of a long sales cycle and being ...
There are few things more dispiriting than investing months of effort in a long and complex sales campaign and then coming ...
It’s been obvious for a while to anyone involved in developing or reselling B2B software that the move to SaaS is having a ...
There’s no doubt that the internet, Web 2.0 and business social networks are having a dramatic impact on B2B buying ...
