Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
According to the latest report from CSO Insights, B2B sales win rates are caught in a 5-year decline, with no evidence of an ...
Marketo have pioneered an innovative “revenue cycle management” approach to integrating B2B sales and marketing that is ...
I’ve written before - quoting Forrester Research - about how SaaS is blowing storm clouds over the IT channel. Now the ...
The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...
It’s becoming obvious that narrowly-focused business models based around the traditional “4Ps” of Product, Price, Place and ...
Do your sales tools have the desired effect? According to recent research conducted by the Corporate Executive Board and ...
I was chatting the other day to Andy Gannon, an old colleague of mine who is now the chairman of CGA - the customer ...
Ella Fitzgerald, Aretha Franklin, Sam Cooke, Bing Crosby and Perry Como all recorded the Arlen/Mercer classic “You’ve Got to ...
What are the key factors that determine whether your organisation is going to be able to realise its full potential? The ...
Steve Blank, author of the acclaimed “Four Steps to the Epiphany” has learned more than most entrepreneurs about the secrets ...
