Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Ella Fitzgerald, Aretha Franklin, Sam Cooke, Bing Crosby and Perry Como all recorded the Arlen/Mercer classic “You’ve Got to ...
What are the key factors that determine whether your organisation is going to be able to realise its full potential? The ...
Steve Blank, author of the acclaimed “Four Steps to the Epiphany” has learned more than most entrepreneurs about the secrets ...
Most B2B sales organisations have some sort of CRM system in place - or are planning to invest in one. Yet I still keep ...
Gartner defines Social CRM as applications “for supporting communities of internal users, customers, partners and other ...
Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: ...
What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
Have you ever stumbled over a sales opportunity late in the day, after your prospect had already consulted with one or more ...
Recent research by MarketBridge confirms that migration to the “Cloud” is accelerating - and that some fascinating patterns ...
