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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

    I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...

    Research Proves Formal Management Systems Help Start-Ups Succeed

    According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...

    20 Best Practices all B2B Sales & Marketing Organisations Should Adopt

    What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the ...

    Email a Winner, Measurement a Challenge for UK B2B Tech Marketers

    According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the ...

    Hubspot and Salesforce Showcase The B2B Social Revolution

    I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...

    B2B Sales: Do You Need to Talk More Than Your Prospects Want to Listen?

    Have you ever felt a sigh of relief when that unwanted - and probably intrusive - sales conversation finally comes to an ...

    How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)

    MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their ...

    The Top 5 Barriers to Better Sales Forecasting

    Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to ...

    Miller-Heiman: What Can You Learn From Your Top Sales Performers?

    Most sales managers have a pretty clear sense of who their top sales performers are. But according to the latest ...

    B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

    If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...