Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a ...
Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...
Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...
The trouble with far too many of today’s interactions between prospects and their potential suppliers is that they are ...
It’s a statistic that’s been widely quoted and even more widely misunderstood - the idea that the typical modern B2B buying ...
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than ...
You’re probably very familiar with the difference between open and closed questions, and how and where they can be most ...
The state of the sales pipeline reflects the health of any sales process - and in anything other than the simplest of sales ...
Why do so many B2B software demonstrations fail to move the customer to do anything beyond hoping that it might end soon? ...
Talk to almost any CEO of a technology-based, B2B-focused business and you’re likely to hear concerns about the size of ...
