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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    What’s the one thing VCs love even more than growth?

    Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points ...

    Why your sales funnel needs to leak from the top, not the bottom

    Let’s face it, every sales funnel leaks. It’s just that some seem to leak more than others - and many are leaking in all the ...

    Don’t waste your time on deals that have no compelling reason to act

    It’s often quoted, but worth repeating: the biggest single reason why B2B sales people lose seemingly well-qualified ...

    Never mind the marketing message, what about the sales conversation?

    If your organisation has a complex sales process that requires a series of interactions over several months with a range of ...

    Why 100*1% is infinitely more valuable than 1*100%

    The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...

    First line sales managers: at the heart of B2B sales success

    I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly ...

    Sales conversation plans should be skeletons, not cages

    You’ve probably observed a huge difference in conversational fluency between your most and least successful sales ...

    The 3 critical dimensions of sales coaching

    Having observed a number of B2B sales organisations over the years, I’ve come to the conclusion that sales training is ...

    B2B sales: How to close 42% more business

    According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...