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    The Difference Between Mac and PC Users...

    Bob Apollo
    Post by Bob Apollo
    April 24, 2011

    Mashable recently republished research by Hunch into the self-reported differences between Apple Mac and Windows PC users. The results go into remarkable detail, answering such questions as: 

    • Are Mac users more likely to prefer to read Great Expectations, or Moby Dick?
    • Which group see themselves as early adopters, and which as laggards?
    • Is a PC user more likely to order a tuna fish sandwich, or hummus?
    • Which group are more likely to drive a Harley, and which a Vespa?

    There's some more serious (if less interesting) demographic information in here as well. I thought you might enjoy seeing the full details (below).

    So - do you see yourself as a PC person or a Mac person? Do you recognise yourself in the following profiles?

    Mac vs PC Infographic640

    Bob Apollo
    Post by Bob Apollo
    April 24, 2011
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.

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