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    Blog Category // Scalable Systems (6)

    5 Reasons Why B2B Companies Must Think Like Private Equity Investors

    Posted by Bob Apollo, Apr 14, 2011
    The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...

    The 10 Key Questions your Business Model Must Address

    Posted by Bob Apollo, Apr 12, 2011
    It’s becoming obvious that narrowly-focused business models based around the traditional “4Ps” of Product, Price, Place and ...

    3 Situations Where Thinking Negatively can Increase Your Sales

    Posted by Bob Apollo, Mar 31, 2011
    Ella Fitzgerald, Aretha Franklin, Sam Cooke, Bing Crosby and Perry Como all recorded the Arlen/Mercer classic “You’ve Got to ...

    After 20 Years: 3 Reasons Why the Chasm is Closer than it used to be

    Posted by Bob Apollo, Mar 11, 2011
    Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...

    If You Haven’t Chosen the Game, You Need to Change the Rules

    Posted by Bob Apollo, Mar 08, 2011
    Have you ever stumbled over a sales opportunity late in the day, after your prospect had already consulted with one or more ...

    5 Reasons Why Sales Process Trumps Sales Heroics

    Posted by Bob Apollo, Mar 01, 2011
    Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...

    Why Nokia Fell From Grace

    Posted by Bob Apollo, Feb 10, 2011
    My first few mobile phones were all made by Nokia. They earned my brand loyalty with devices that performed well and - in ...

    The Devil is in the Data: How Better Data Drives Greater B2B Sales

    Posted by Bob Apollo, Feb 08, 2011
    I’ve touched on the importance of data quality before - even made it one of my three recommended New Year’s resolutions - ...

    Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace

    Posted by Bob Apollo, Jan 25, 2011
    Goldman Sachs’ latest IT Spending Survey and Software Market Analysis reveals a number of “Techtonic shifts” in technology ...

    What Stops Promising Companies from Building Scalable Businesses?

    Posted by Bob Apollo, Jan 17, 2011
    Momentum. We know it when we see it, don't we? It’s the force that propels successful companies to sustainable revenue and ...
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