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Blog Category // CRM (2)
Forrester - Which CRM Metrics Really Matter?
Posted by
Bob Apollo
,
Jul 19, 2011
Bill Band of Forrester Research has just published the results of his latest study into “The Right CRM Metrics for Your ...
Why Less Than 1 in 5 CRM Systems Actually Increase Revenues
Posted by
Bob Apollo
,
Jun 23, 2011
Why have so many companies invested in CRM systems? According to the latest data from CSO Insights, the overriding goal for ...
Why CRM Data is So Important: The Elephant in Your Pipeline
Posted by
Bob Apollo
,
Jun 02, 2011
How accurate is your sales forecast? According to the latest survey data from CSO Insights, less than 50% of pipeline ...
Is your CRM System Still Acting as a Sales Prevention System?
Posted by
Bob Apollo
,
May 17, 2011
Most sales organisations have some sort of CRM solution in place. Many have made significant investments in the system. Yet ...
5 Reasons Your CRM System may be Holding Back Your Sales
Posted by
Bob Apollo
,
Mar 22, 2011
Most B2B sales organisations have some sort of CRM system in place - or are planning to invest in one. Yet I still keep ...
B2B Collaboration: Salesforce’s Chatter rises to a Crescendo...
Posted by
Bob Apollo
,
Nov 22, 2010
I’ve written before about the potential of Salesforce.com’s recently-launched Chatter application to drive intracompany ...
7 reasons why most B2B CRM systems get forecasting badly wrong...
Posted by
Bob Apollo
,
Nov 03, 2010
How accurate are your sales forecasts? According to the latest research from CSO Insights, less than 50% of deals close as ...
Salesforce.com’s Chatter mobilises McKinsey’s strategies...
Posted by
Bob Apollo
,
Sep 08, 2010
Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...
There are only 2 reasons why you lose a sale
Posted by
Bob Apollo
,
May 18, 2010
I'm happy to share the second in our series of guest blogs from Donal Daly, CEO of the TAS Group. In this article, first ...
Is your CRM System a Sales Prevention System?
Posted by
Bob Apollo
,
Sep 01, 2009
Most sales organisations have some sort of CRM system in place. Many have made significant investments in the system. Yet ...
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