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    Blog Category // Complex Sales (34)

    B2B Sales: Elevating your prospect's need for your solution...

    Posted by Bob Apollo, Mar 09, 2010
    In today's business climate, useful or important needs might help to get a vendor considered or evaluated, but only urgent ...

    Re-Architecting the B2B Sales and Marketing Process for a New Decade

    Posted by Bob Apollo, Mar 03, 2010
    According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...

    Is your Solution a New Concept, a New Paradigm or an Established Category?

    Posted by Bob Apollo, Feb 18, 2010
    Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...

    Reversing the Decline: How to boost sales performance in 2010...

    Posted by Bob Apollo, Feb 04, 2010

    The Jungle, the Winding Road, and the Highway...

    Posted by Bob Apollo, Feb 01, 2010
    An experienced VC once described the journey that he saw B2B companies going through as the jungle, the winding road, and ...

    Gartner: Enterprise CRM "no longer a priority" for CIOs

    Posted by Bob Apollo, Jan 22, 2010
    Gartner have just revealed the results of their annual survey of CIO priorities. It makes fascinating reading when compared ...

    Are you REALLY Customer-Aligned?

    Posted by Bob Apollo, Jan 13, 2010
    What was your 2010 New Year Business resolution? The one I've been hearing most often from Chief Executives and Sales and ...

    The Keys to Sustainable Sales and Marketing

    Posted by Bob Apollo, Dec 17, 2009
    All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable ...

    5 Key Strategies for 2010...

    Posted by Bob Apollo, Dec 17, 2009
    The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to ...

    Stanford research shows that sales grow when bonuses are eliminated

    Posted by Bob Apollo, Nov 24, 2009
    Recent research from the Stanford University Graduate School of Business suggests that companies that eliminate bonuses for ...
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