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Blog Category // Complex Sales (22)
Why Sales and Marketing Alignment Really, Really Matters
Posted by
Bob Apollo
,
Jan 09, 2012
According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...
Resolution #1 for 2012: Fight the Flab in Your Sales Pipeline
Posted by
Bob Apollo
,
Jan 03, 2012
Happy New Year to you all. Let’s be honest - for many of our customers and clients, 2012 is shaping up to be a tough year. A ...
The Problem with Marketing Automation
Posted by
Bob Apollo
,
Dec 30, 2011
The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically ...
Six Strategies for B2B Sales and Marketing in 2012
Posted by
Bob Apollo
,
Dec 22, 2011
There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...
9 Tips to Get Prospects to Call You Back
Posted by
Bob Apollo
,
Dec 21, 2011
Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...
5 Proven Strategies to Accelerate B2B Revenue Growth in 2012
Posted by
Bob Apollo
,
Dec 15, 2011
If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...
5 Surefire Ways to Increase the Impact of Sales Conversations
Posted by
Bob Apollo
,
Dec 13, 2011
I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...
Webinar: Sales & Marketing Collaboration - from Vision to Implementation
Posted by
Bob Apollo
,
Dec 12, 2011
Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...
Why It’s Time to Stop Celebrating Sales Heroics
Posted by
Bob Apollo
,
Dec 09, 2011
There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...
10 Must-Read Books for every B2B Sales and Marketing Bookshelf
Posted by
Bob Apollo
,
Dec 04, 2011
We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...
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Complex Sales (374)
B2B Marketing (200)
B2B Buying Process (119)
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Scalable Systems (89)
Thought Leaders (75)
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CSO Insights (32)
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Sales + Marketing Alignment (31)
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