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    Blog Category // Complex Sales (22)

    Why Sales and Marketing Alignment Really, Really Matters

    According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...

    Resolution #1 for 2012: Fight the Flab in Your Sales Pipeline

    Happy New Year to you all. Let’s be honest - for many of our customers and clients, 2012 is shaping up to be a tough year. A ...

    The Problem with Marketing Automation

    The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically ...

    Six Strategies for B2B Sales and Marketing in 2012

    There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...

    9 Tips to Get Prospects to Call You Back

    Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...

    5 Proven Strategies to Accelerate B2B Revenue Growth in 2012

    If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...

    5 Surefire Ways to Increase the Impact of Sales Conversations

    I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...

    Webinar: Sales & Marketing Collaboration - from Vision to Implementation

    Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...

    Why It’s Time to Stop Celebrating Sales Heroics

    There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...

    10 Must-Read Books for every B2B Sales and Marketing Bookshelf

    We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...