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    Blog Category // Business Social Media (2)

    Are You Suffering from the Social Media Charlatans?

    Posted by Bob Apollo, May 13, 2011
    There’s no doubt that business social media has an increasingly important role to play in B2B buying decisions. But if you ...

    Gartner: Social CRM is Bypassing the IT Department

    Posted by Bob Apollo, Mar 17, 2011
    Gartner defines Social CRM as applications “for supporting communities of internal users, customers, partners and other ...

    B2B Collaboration: Salesforce’s Chatter rises to a Crescendo...

    Posted by Bob Apollo, Nov 22, 2010
    I’ve written before about the potential of Salesforce.com’s recently-launched Chatter application to drive intracompany ...

    Social Media without Thought Leadership is like broadcasting into space

    Posted by Bob Apollo, Oct 20, 2010
    I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...

    Salesforce.com’s Chatter mobilises McKinsey’s strategies...

    Posted by Bob Apollo, Sep 08, 2010
    Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...
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