I spent half a day at the London "Technology for Marketing and Advertising" show today. I wished I hadn't. Each of the exhibitors had obviously spent significant sums of money merely paying for the space. The hidden costs in terms of preparation, employee time, etc. were ...
I'm making these observations about the high-tech sector in particular, but it may be that they are relevant to other B2B ...
I've recently completed a number of "Buyer's Journey" exercises for clients, all of whom are focused on selling high-tech ...
