According to a recent series of articles by Adam Needles, author of “Balancing the Demand Equation”, the current state of B2B demand generation is deeply and seriously troubled - because many marketers are still failing to think of the task of creating demand as process ...
Gerhard Gschwandtner, publisher of Selling Power - in a characteristically provocative piece - recently predicted that the ...
John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and ...
Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ...
I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines ...
CSO Insights have just released their eagerly-awaited annual review of the state of sales performance - reflecting detailed ...
I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to ...
Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...
Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...
I come across many marketing organisations that seem to believe that the more leads they generate, the better they are ...
