I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to everybody involved. I’ve quoted studies that suggest that better sales and marketing alignment is a key priority for CEOs. I’ve spoken to hundreds of ...
Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...
Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...
I come across many marketing organisations that seem to believe that the more leads they generate, the better they are ...
There has been no shortage of articles highlighting the growing importance of having great content to support your sales and ...
Malcolm Gladwell, in his book of the same name, pointed out the power of “The Tipping Point”, and sought to demonstrate with ...
The good folks at Eloqua have come up with an infographic to celebrate the launch of their latest offering - Eloqua Engage ...
Your prospects' concerns, motivations and priorities change - often significantly - as they move from stage to stage in ...
At any time, every one of your sales prospects are likely to be able to identify - with or without your help - any number of ...
According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...
