Gerhard Gschwandtner, publisher of Selling Power - in a characteristically provocative piece - recently predicted that the number of sales people in the United States could decline from the current 18 million to around 4 million by 2020. He quoted a Gartner report that ...
John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and ...
Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ...
I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines ...
CSO Insights have just released their eagerly-awaited annual review of the state of sales performance - reflecting detailed ...
I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to ...
Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...
Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...
I come across many marketing organisations that seem to believe that the more leads they generate, the better they are ...
There has been no shortage of articles highlighting the growing importance of having great content to support your sales and ...
