Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
How can you simply and succinctly explain what you do to a potential prospect or other interested party, and make them want ...
I hosted three round table discussions at least week’s excellent Econsultancy B2B Digital Cream event on the subject of Lead ...
“Our Solution is Better”. It’s a claim made by many B2B technology marketers, based on a perceived feature set advantage. ...
When you’ve been a customer for more than 20 years, you can sometimes get into the comfortable habit of assuming that the ...
The length of the average sales cycle is a concern for many B2B sales leaders, and with good reason: successfully shortening ...
According to a recent series of articles by Adam Needles, author of “Balancing the Demand Equation”, the current state of ...
Gerhard Gschwandtner, publisher of Selling Power - in a characteristically provocative piece - recently predicted that the ...
John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and ...
Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ...
I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines ...
