Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ...
I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines ...
CSO Insights have just released their eagerly-awaited annual review of the state of sales performance - reflecting detailed ...
I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to ...
Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...
Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...
I come across many marketing organisations that seem to believe that the more leads they generate, the better they are ...
There has been no shortage of articles highlighting the growing importance of having great content to support your sales and ...
Malcolm Gladwell, in his book of the same name, pointed out the power of “The Tipping Point”, and sought to demonstrate with ...
The good folks at Eloqua have come up with an infographic to celebrate the launch of their latest offering - Eloqua Engage ...
