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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    If you’re serious about selling me a “solution”, don’t ask what keeps me up at night

    I had a truly bizarre experience the other day. A senior (and very experienced, by the look of him) sales person actually ...

    Transforming your marketing from a cost centre to a revenue centre

    According to many marketing leaders I speak to, B2B marketing budgets are coming under increasing pressure. These marketing ...

    The 8 Points Your Elevator Pitch MUST Address

    How can you simply and succinctly explain what you do to a potential prospect or other interested party, and make them want ...

    Why Lead Scoring and Nurturing is Like Teenage Sex

    I hosted three round table discussions at least week’s excellent Econsultancy B2B Digital Cream event on the subject of Lead ...

    Why B2B Marketers Need to Stop Claiming That Their Solution is Better

    “Our Solution is Better”. It’s a claim made by many B2B technology marketers, based on a perceived feature set advantage. ...

    Vo-duh!-fone: Why taking customers for granted is never a good idea

    When you’ve been a customer for more than 20 years, you can sometimes get into the comfortable habit of assuming that the ...

    3 proven ways to shorten your average sales cycle

    The length of the average sales cycle is a concern for many B2B sales leaders, and with good reason: successfully shortening ...

    7 Essential Building Blocks to More Effective B2B Marketing

    According to a recent series of articles by Adam Needles, author of “Balancing the Demand Equation”, the current state of ...

    Are we really looking at a 75% reduction in sales heads by 2020?

    Gerhard Gschwandtner, publisher of Selling Power - in a characteristically provocative piece - recently predicted that the ...

    What is your marketing for?

    John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and ...