Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...
What role should sales leadership play in their organisation’s deployment of CRM? A CRM application lies at the centre of ...
The first wave of B2B selling was product orientated - salespeople were taught and encouraged to think in terms of their ...
The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a ...
There’s been a great deal of research into the dynamics of salesperson-customer interaction over the years, and the results ...
Every competent salesperson recognizes the importance of accurately qualifying every sales opportunity. But I want to ...
In my previous article - “hiring salespeople with talent” - I explored the challenges involved in making good sales hires. ...
In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the ...
Gartner’s latest guidance for Chief Sales Officers [Leadership Vision 2023: 3 strategic actions for success] contains a ...
As Matt Dixon (of Challenger Sale and Challenger Customer fame) points out in his latest book “The Jolt Effect”, B2B ...