The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with best-in-class levels of Sales and Marketing Alignment are able to achieve revenue growth rates 20-24% faster than their poorly-aligned competitors. So why is it that well-aligned organisations remain in the minority - and what can business leaders do to change this?
BLOG: SELLING IN THE BREAKTHROUGH ZONE
Rick Page - in his book of the same name - reminds us that when it comes to winning Complex Sales, “Hope is Not a Strategy”. Of course he’s right - and when it comes to managing B2B sales pipelines I have also become convinced that Inconsistency Cannot be a Foundation. Here’s why...
How accurate is your sales forecast? According to the latest survey data from CSO Insights, less than 50% of pipeline opportunities close as forecasted. So why have all the massive recent investments in CRM systems failed to improve the situation?
The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B marketing, and the implications of private equity’s focus on generating swift and strong returns. It strikes me that the same focus and discipline could and should be usefully applied to any B2B marketing environment, regardless of current or future ownership. The bottom line? Don't spend money on stuff that doesn't drive revenue...
What are the key factors that determine whether your organisation is going to be able to realise its full potential? The quality of your people and of your product offerings is clearly critical. But if you have a B2B focus and are competing in high-value, complex sales environments with lengthy decision making cycles, I’d like to suggest 10 questions you should be asking of your organisation...
Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: for many sales organisations, more sales are lost to “no decision” than to the competition. Here’s why B2B sales people need to focus on selling the need to solve the prospect’s problem before they sell their solution...
Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have good reason to be grateful for acts of sales heroics that served to bring those all important early orders in and keep the lights on.
Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations.
Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by SiriusDecisions on the subject of B2B sales and marketing. I’m delighted that John Neeson, Managing Director and Co-Founder of SiriusDecisions has kindly agreed to let me share his recent article on “a B2B Chief Marketing Officer's New Year's To-Do List” with you in full...
During the past year I've benefited from the insights of people and organisations that have made telling contributions to raising the standard of B2B sales and marketing. As we approach the New Year, I'd like to share a dozen of the best with you - in the hope that some might stimulate your own ideas about how you can realise the potential of 2011.
I'll start with three video clips, in which Simon Sinek explains why people don't buy what you do - they buy why you do it, Dan Pink reveals the surprising truth about what really motivates people, and Steven Johnson suggests that chance favours the connected mind.
I'd then like to highlight three articles inspired by the ground-breaking research of Sirius Decisions - suggesting that bigger pipelines aren't always better, explaining why investments in social media must be accompanied by thought leadership, and reminding us why we need to understand where our offering fits on the demand spectrum - is it a new concept, a new paradigm or an established category?
Donal Daly of the TAS Group offered some fresh perspectives on B2B sales success by sharing 5 facts about how B2B sales cycles are changing and suggesting that there are only two reasons why you lose a sale.
McKinsey published a stream of fascinating findings through the year - my attention was drawn in particular to measuring the value of word-of-mouth marketing and their explanation as to why too much sales contact can cost you business.
Finally, the excellent research done by CSO Insights suggested how organisations might boost sales performance in 2010 (and beyond) and inspired my own article on the 7 reasons why CRM systems so often get forecasting wrong.
I'd like to conclude by wishing you, your family, colleagues and friends a peaceful and prosperous New Year - and hoping that some of the ideas I've shared might contribute in some small way to your success in 2011.
Regards, and Best Wishes!