Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
The latest edition of the International Journal of Sales Transformation focuses on the critical role that trust plays in ...
In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and ...
I have known Dave Brock for ages, and have always enjoyed both his insights and his company. He’s one of the most thoughtful ...
In the previous article in this series on Outcome-Centric Selling® I addressed the importance of identifying and targeting ...
This article was first published in the March 2024 edition of Top Sales World Magazine There’s a clear correlation: great ...
In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting ...
This article was initially published in issue 10.1 of the International Journal of Sales Transformation. I suppose this ...
This is the first in a series of articles that explores each key building block of Outcome-Centric Selling® - and provides ...
In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” - what they really ...
“Solution” is possibly both the most over-used and the most misused word in many salespeople’s vocabulary. Hundreds of books ...