--- title: "Please join me at \"Are You Engaging Customer 2.0?\"" description: Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Please join me at "Are You Engaging Customer 2.0?" ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) September 15, 2010 [![SalesEdge Summit](https://www.inflexion-point.com/Portals/41408/images/300-salesedge.png)](http://www.salesedgeone.com/summit/sales_edge_2010)Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to invite you to join me at the SalesEdgeOne virtual conference on **Engaging Customer 2.0**, to be held **5-7th October 2010**. This web event features thought leaders from the Founders Council of CustomerThink’s [SalesEdgeOne](http://www.salesedgeone.com/) community, and is targeted at sales managers and executives responsible for business-to-business (B2B) selling. CEOs, General Managers and Line of Business executives involved in sales management are also encouraged to attend. You’ll be able to select sessions from a wide range of topics, including: - How Sales Strategy Must Adapt to Customer 2.0 - Social CRM: Hype, Hope and the Social Customer - Reach for the Summit: Becoming a Trusted Advisor - Creating Order from Chaos: Processes Still Matter - Improving Sales Productivity: Strategies and Tactics - Closing the Gap Between Sales and Marketing - Best Practices for Selling with Partners - Sales as a Team Sport: Golden Rules for Success I particularly recommend the session on "closing the gap between sales and marketing" - a subject very close to my heart, and which features a particularly compelling speaker line up! To learn more, and to sign up, visit [http://www.salesedgeone.com/summit/sales_edge_2010](http://www.salesedgeone.com/summit/sales_edge_2010) - I think you’ll enjoy the debate! Oh, and one last thing, as if you needed any further incentive: All delegates are eligible to win a free iPad. And the more sessions you attend, the greater your chances to win! ###### Tags: [Sales + Marketing Alignment, ](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) [Scalable Systems, ](https://www.inflexion-point.com/blog/topic/scalable-systems) [Thought Leaders, ](https://www.inflexion-point.com/blog/topic/thought-leaders) [Complex Sales](https://www.inflexion-point.com/blog/topic/complex-sales) ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) September 15, 2010 Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. [Follow me on my website](https://www.inflexion-point.com) [Follow me on LinkedIn ](https://uk.linkedin.com/in/bobapollo) [Follow me on Twitter ](https://twitter.com/bobapollo) ### Comments ###### Related Articles ### [How much Sales and Marketing effort will you waste in 2012?](https://www.inflexion-point.com/Blog/bid/77794/How-much-Sales-and-Marketing-effort-will-you-waste-in-2012) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 17, 2011** Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ... ### [Latest Funnel Videos: Sales and Marketing Alignment](https://www.inflexion-point.com/Blog/bid/90923/Latest-Funnel-Videos-Sales-and-Marketing-Alignment) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Oct 26, 2012** I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of ... ### [Who should own the funnel: sales or marketing? [includes video]](https://www.inflexion-point.com/Blog/bid/91702/Who-should-own-the-funnel-sales-or-marketing-includes-video) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 21, 2012** Kudos to the team at Econsultancy for an excellent event last week at Funnel 2012. I gave a keynote presentation on the ... 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