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SELL THE DIFFERENCE: Establishing your Unique Solution Value

Four Disruptors that are Changing the Software Business

Posted by Bob Apollo on Thu 22-Jan-2009

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For any of you who are not yet familiar with it, Selling Power is an outstanding online resource for B2B sales and marketing professionals.

In a recent article, Yvonne Genovese of Gartner Group is quoted a claiming that the entire software industry is on the brink of a major transformation, driven by four highly disruptive trends, which she identified as:

  1. The Rise of New Technologies and Convergence of Existing Technologies, driven by a new class of mashup-driven applications
  2. A Change in Software User and Support Demographics, driven by the need to understand how the individualisation of work will affect businesses, critical processes, innovation, and inter-enterprise collaboration
  3. Revolutionary Changes in Software and How It Is Consumed, driven by application environments that will become more granular, inclusive, and fluid to enable rapid composition, integration, orchestration, and reuse
  4. The Continuing Rise of Software Megavendors and Large Ecosystems, driven by a handful of vendors seeking to dominate enterprise architecture and a focus on integration within multivendor portfolios

Any player in the software space is going to have to take account of these dynamic forces.  We're convinced that the next few years are going to be a period in which major  changes in market share are going to be won or lost.

An increasing number of our transformation projects revolve around  helping clients prepare for the realities of this new world. Contact us here to start the dialogue.

Finally, to read the complete article, you'll need to register - but it's free and it's worth it!

Topics: Scalable Systems, Complex Sales