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Blog Category // Forrester (2)
MarketBridge Charts B2B Channel Cloud Challenge
Posted by
Bob Apollo
,
Apr 15, 2011
I’ve written before - quoting Forrester Research - about how SaaS is blowing storm clouds over the IT channel. Now the ...
5 Reasons Why B2B Companies Must Think Like Private Equity Investors
Posted by
Bob Apollo
,
Apr 14, 2011
The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...
Forrester finds that only 1 in 8 Sales Meetings are Valuable
Posted by
Bob Apollo
,
Mar 15, 2011
What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...
SaaS Blows Storm Clouds over the Channel
Posted by
Bob Apollo
,
Feb 18, 2011
It’s been obvious for a while to anyone involved in developing or reselling B2B software that the move to SaaS is having a ...
Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
Posted by
Bob Apollo
,
Feb 01, 2011
Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...
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