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    Blog Category // Forrester (2)

    MarketBridge Charts B2B Channel Cloud Challenge

    Posted by Bob Apollo, Apr 15, 2011
    I’ve written before - quoting Forrester Research - about how SaaS is blowing storm clouds over the IT channel. Now the ...

    5 Reasons Why B2B Companies Must Think Like Private Equity Investors

    Posted by Bob Apollo, Apr 14, 2011
    The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...

    Forrester finds that only 1 in 8 Sales Meetings are Valuable

    Posted by Bob Apollo, Mar 15, 2011
    What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...

    SaaS Blows Storm Clouds over the Channel

    Posted by Bob Apollo, Feb 18, 2011
    It’s been obvious for a while to anyone involved in developing or reselling B2B software that the move to SaaS is having a ...

    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Posted by Bob Apollo, Feb 01, 2011
    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...
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