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    Blog Category // CSO Insights (2)

    How much Sales and Marketing effort will you waste in 2012?

    Posted by Bob Apollo, Nov 17, 2011
    Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...

    Are you prepared for an Olympic sales performance in 2012?

    Posted by Bob Apollo, Nov 08, 2011
    It’s November already - less than two months to go before the end of the year. I’m sure that your sales team is very focused ...

    12 Key Initiatives that Could Accelerate Your Revenue Growth

    Posted by Bob Apollo, Oct 31, 2011
    What are the factors that separate many of today’s top-performing B2B sales and marketing organisations from the rest? ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    Posted by Bob Apollo, Aug 30, 2011
    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

    Posted by Bob Apollo, Jul 28, 2011
    If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...

    5 Questions You Ought to be Asking as the Half-Year Approaches

    Posted by Bob Apollo, Jun 29, 2011
    We’re coming up to the end of June - the half-way point for many annual plans and company financial years. You undoubtedly ...

    7 Simple Prescriptions for Successful B2B Sales Pipeline Management

    Posted by Bob Apollo, Jun 21, 2011
    Rick Page - in his book of the same name - reminds us that when it comes to winning Complex Sales, “Hope is Not a Strategy”. ...

    Is your CRM System Still Acting as a Sales Prevention System?

    Posted by Bob Apollo, May 17, 2011
    Most sales organisations have some sort of CRM solution in place. Many have made significant investments in the system. Yet ...

    B2B Sales Win Rates are in a 5-Year Decline

    Posted by Bob Apollo, Apr 19, 2011
    According to the latest report from CSO Insights, B2B sales win rates are caught in a 5-year decline, with no evidence of an ...

    5 Reasons Why B2B Companies Must Think Like Private Equity Investors

    Posted by Bob Apollo, Apr 14, 2011
    The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...
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