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    Blog Category // Complex Sales (8)

    B2B Sales: Why you must systematically target these 3 avoidable errors

    Sales people and sales leaders have been regularly urged over the years to adopt “best practices” as a way of improving ...

    Why sales processes need to support artisans - not create automatons

    The evidence that formalised sales processes improve sales performance is absolutely overwhelming - a raft of studies have ...

    McKinsey help to illuminate changes in b2b buying behaviour

    A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing ...

    Your customer’s buying process doesn’t have to be a mystery

    It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the way ...

    Think your salespeople have a closing problem? Think again…

    I’ve lost count of the number of clients who call me in because they think their sales people have a problem closing new ...

    Never mind the marketing message, what about the sales conversation?

    If your organisation has a complex sales process that requires a series of interactions over several months with a range of ...

    Why 100*1% is infinitely more valuable than 1*100%

    The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...

    First line sales managers: at the heart of B2B sales success

    I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly ...

    The 5 levels of lead qualification

    Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are ...

    B2B Sales: You need to focus on the workarounds that aren’t working

    In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than ...