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    Blog Category // B2B Buying Process (8)

    Why Your Sales Process Doesn’t Matter

    Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...

    Understanding the Customer Buying Cycle and Triggers

    Your prospects' concerns, motivations and priorities change - often significantly - as they move from stage to stage in ...

    6 Critical Milestones in the B2B Buying Decision Process

    Most of us are used to thinking of managing our sales pipeline through a series of sales stages. But this approach presents ...

    Research Proves Formal Management Systems Help Start-Ups Succeed

    According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...

    B2B Sales: Are You Playing Buzzword Bingo With Your Prospects?

    If you’re in any business involving technology, there can be a terrible temptation for your sales people to fall back on ...

    The Information Arms Race Between B2B Buyers and Sellers

    The term "arms race" was initially used to describe the competition between two or more nations to establish the most ...

    B2B Marketing: Forrester on Becoming a Customer Obsessed Company

    Leading research firm Forrester recently published a new report on “Competing in the Age of the Customer”. Although the ...

    5 Reasons Your CRM System may be Holding Back Your Sales

    Most B2B sales organisations have some sort of CRM system in place - or are planning to invest in one. Yet I still keep ...

    Forrester finds that only 1 in 8 Sales Meetings are Valuable

    What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business ...

    B2B Sales: If You’re Going to Lose, You Had Better Lose Early...

    There are few things more dispiriting than investing months of effort in a long and complex sales campaign and then coming ...