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The Outcome-Centric Selling Blog

James Muir

James is the author of the #1 book on closing sales: The Perfect Close. Find it on Amazon:
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Recent Posts

Why Closing Gambits Don’t Work on Large Sales

Posted by James Muir on Wed 25-Mar-2020

James Muir is the best-selling author of "The Perfect Close" - a book that leverages the latest science to show why applying the old counter-productive closing tactics are holding salespeople back. I'm delighted that James has agreed that I can republish the following article as a guest post.

James explains why the traditional crude closing techniques taught in conventional sales training, far from improving our chances of winning a deal, are actually counter-productive in complex high-value B2B sales...

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