The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Aug 10, 2011

I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...

Posted by Bob Apollo, Jul 12, 2011

A recent McKinsey Quarterly article claims that “we’re all marketers now” - and with good reason. Customer preferences are ...

Posted by Bob Apollo, Dec 29, 2010

During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...

Posted by Bob Apollo, Dec 15, 2010

Is Web 2.0 simply a passing fad or an enduring trend? We no longer have to rely on the evangelists’ opinion. A recent ...

Posted by Bob Apollo, Sep 08, 2010

Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...

Posted by Bob Apollo, May 13, 2010

There’s a short article in the latest McKinsey Quarterly on “the basics of business-to-business sales success”. It captures ...

Posted by Bob Apollo, May 07, 2010

As we emerge from the downturn, it’s clear that we’re going to have to find new and better ways of reaching and satisfying ...

Posted by Bob Apollo, Apr 28, 2010

Your customers, and your prospects, have opinions - and they are fascinated by the opinions of their peer groups and others ...

Posted by Bob Apollo, Aug 12, 2009

The latest McKinsey Quarterly carries a great article on the consumer decision journey - and shoots holes in the now ...

Blog Category // McKinsey (2)