WEBINAR - KEEPING THE SALES PIPELINE MOVING
In this webinar aimed at B2B sales and marketing leaders and first broadcast on 16-Apr-2020, Paul Everett of The Marketing Practice and Bob Apollo of Inflexion-Point discuss three key concepts that can help to keep your sales pipelines moving:
- Identifying our customer's minimum viable problem (aka 'The Goldilocks Effect')
- Pivoting from selling 'solutions' to achieving valuable customer outcomes
- Making sure we build momentum from the all-important first customer conversation
Bob explains why creating a customer-specific value story that answers the critical questions 'why change?', why you?' and 'why now?' is the key foundation for winning business in challenging times.
NOTE: we suffered a few technical glitches during the live event, but we've done our best to edit out the worst of them, and we hope they won't diminish the value of the content for you. You'll find a link to download the slides below the video. If you'd like to discuss any of the concepts, you can book a call here...
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