ON-DEMAND WEBINAR: SELLING IN THE BREAKTHROUGH ZONE
Have you ever wondered why so many apparently promising B2B sales opportunities end with the prospect deciding to either stick with the status quo or choose the cheapest from a set of apparently similar options? Or even if they do have a preference, the customer is often only willing to pay a very small premium for what they see as no more than a "slightly better" solution?
This is essentially a problem of differentiation - or the lack of it. When every vendor appears to addressing apparently similar needs with apparently similar solutions, it's no wonder that prospective customers behave in a confused or risk-averse way.
That's why you've got to equip your sales people to SELL IN THE BREAKTHROUGH ZONE. This involves going beyond what your prospective customer currently thinks they need and systematically uncovering an additional set of unrecognised or undervalued problems or opportunities. You find out how in our latest on-demand webinar...
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Our value selling system® has the potential to empower every member of your sales organisation - from your most recent recruit to your most experienced veteran - to make the connection between the critical business issues of their customers and the strategic business value of your solution...
TO LEARN MORE ABOUT OUR DISTINCTIVELY DIFFERENT APPROACH TO VALUE-BASED SELLING, CONTACT US TODAY