--- title: "SELLING IN THE BREAKTHROUGH ZONE: ON-DEMAND WEBINAR" description: Bob Apollo of Inflexion-Point explains how you can equip your B2B sales organisation to SELL IN THE BREAKTHROUGH ZONE --- [![IP Orange Logo Archivo 20200812-2](https://www.inflexion-point.com/hs-fs/hubfs/IP%20Orange%20Logo%20Archivo%2020200812-2.png?width=1242&height=582&name=IP%20Orange%20Logo%20Archivo%2020200812-2.png "IP Orange Logo Archivo 20200812-2")](https://www.inflexion-point.com/inflexion-point-home?hsLang=en-gb) THE B2B VALUE SELLING EXPERTS [![IP Orange Bug Archivo 20200812-2](https://www.inflexion-point.com/hs-fs/hubfs/IP%20Orange%20Bug%20Archivo%2020200812-2.png?width=582&height=582&name=IP%20Orange%20Bug%20Archivo%2020200812-2.png "IP Orange Bug Archivo 20200812-2")](https://www.inflexion-point.com/home-2016?hsLang=en-gb)   This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # **ON-DEMAND WEBINAR: SELLING IN THE BREAKTHROUGH ZONE** Have you ever wondered why so many apparently promising B2B sales opportunities end with the prospect deciding to either stick with the status quo or choose the cheapest from a set of apparently similar options? Or even if they do have a preference, the customer is often only willing to pay a very small premium for what they see as no more than a "slightly better" solution? This is essentially a problem of **differentiation** - or the lack of it. When every vendor appears to addressing apparently similar needs with apparently similar solutions, it's no wonder that prospective customers behave in a confused or risk-averse way. That's why you've got to equip your sales people to **SELL IN THE BREAKTHROUGH ZONE**. This involves going beyond what your prospective customer currently thinks they need and systematically uncovering an additional set of unrecognised or undervalued problems or opportunities. You find out how in our latest on-demand webinar...   If you enjoyed the webinar, we think you'll probably also like: [OUR INTRODUCTION TO THE VALUE SELLING SYSTEM](https://www.inflexion-point.com/value-selling-guide-2018?hsLang=en-gb)® [12-POINT VALUE SELLING SELF-ASSESSMENT](https://www.inflexion-point.com/value-selling-self-assessment?hsLang=en-gb) ## EXPERTS IN APPLYING VALUE-BASED SELLING TO COMPLEX B2B SALES Our [value selling system](https://www.inflexion-point.com/value-selling-system-complex-b2b-sales?hsLang=en-gb)® has the potential to empower every member of your sales organisation - from your most recent recruit to your most experienced veteran - to make the connection between the critical business issues of their customers and the strategic business value of your solution... TO LEARN MORE ABOUT OUR DISTINCTIVELY DIFFERENT APPROACH TO VALUE-BASED SELLING, [CONTACT US TODAY](https://www.inflexion-point.com/contact?hsLang=en-gb) [![Visit our Resources Centre](https://no-cache.hubspot.com/cta/default/41408/807f76ba-42a0-45ff-85c6-778e2ffbb3b2.png)](https://cta-redirect.hubspot.com/cta/redirect/41408/807f76ba-42a0-45ff-85c6-778e2ffbb3b2) ### LATEST BLOG POSTS [![IP Icon Dark Blue.png](https://www.inflexion-point.com/hs-fs/hubfs/2018-Branding/IP%20Icon%20Dark%20Blue.png?width=100&name=IP%20Icon%20Dark%20Blue.png "IP Icon Dark Blue.png")](https://www.inflexion-point.com//home-2017?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) ©2023 Inflexion-Point Strategy Partners Ltd | All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | **[Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb)** 17 Pinebeach Court | Beach Road | Poole BH13 7BX | UK  | phone: **[book a call](https://www.inflexion-point.com/book-a-call?hsLang=en-gb)** | email: **[info@inflexion-point.com](mailto:info@inflexion-point.com)**