Essential Building Blocks
In this - the second in a series of three videos introducing Outcome-Centric Selling® - Bob Apollo of Inflexion-Point introduces the three key building blocks that underpin this radical new approach to B2B selling: crafting compelling customer-specific value stories, understanding and advancing the customer’s buying decision journey, and implementing an effective guided selling process...
You can also watch the first and the third of the videos here.
If you recognise the issues and opportunities highlighted in this video, and if you're keen to learn more about how to implement Outcome-Centric Selling® in your own sales organisation, please use the form below to book a Zoom call. We look forward to learning more about what you're seeking to achieve, and to showing you how we can help.