--- title: "On-Demand Webinar: Making a Compelling Case for Change" description: "Bob Apollo of Inflexion-Point explains how to answer every prospective customer's 4 key questions: Why change, Why you, Why now and Who benefits?" image: https://www.inflexion-point.com/hubfs/Leverage%20Point%20Webinar%202.png --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/?hsLang=en-gb) THE B2B VALUE SELLING EXPERTS [![IP Orange Bug Archivo 20200812-2](https://www.inflexion-point.com/hs-fs/hubfs/IP%20Orange%20Bug%20Archivo%2020200812-2.png?width=582&height=582&name=IP%20Orange%20Bug%20Archivo%2020200812-2.png "IP Orange Bug Archivo 20200812-2")](https://www.inflexion-point.com/home-2016?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # Making a Compelling Case for Change In this latest webinar (conducted in partnership with LeveragePoint, the leading software-as-service value strategy platform), Bob explores the four key questions every organisation needs answers to prior to making a significant purchase decision... **[1] Why is our current situation unsatisfactory?** (*why do we need to change, rather than stay on our current path*) **[2] Which option should we implement?** (*why should we choose you, rather than any other option*) **[3] Why is action urgent?** (*why do we need to act now, rather than later*) **[4] Who is going to benefit, and how?** (*why should we support this project, rather than other priorities*) ...and then goes on to offer a uniquely effective approach ("**Three Gaps and a Bridge**") to answering these questions and crafting outcome-centric-value stories that make a compelling case for change - and provide the basis for a proposal that will persuade your prospective customer of the **need for urgent action**, and the **superiority of your approach**... ![](https://fast.wistia.com/embed/medias/1y0jnq17j8/swatch) You can [download the value story workbook here](https://www.inflexion-point.com/hubfs/2020_Downloads/Value%20Story%20Template%2020210901.pdf). If you recognise the issues and opportunities highlighted in this video, and if you're keen to learn more about how to implement Outcome-Centric value stories in your own sales organisation, please use the form below to book a Zoom call. We look forward to learning more about what you're seeking to achieve, and to showing you how we can help.   [![IP Icon Dark Blue.png](https://www.inflexion-point.com/hs-fs/hubfs/2018-Branding/IP%20Icon%20Dark%20Blue.png?width=100&name=IP%20Icon%20Dark%20Blue.png "IP Icon Dark Blue.png")](https://www.inflexion-point.com//home-2017?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) ©2023 Inflexion-Point Strategy Partners Ltd | All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | **[Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb)** 17 Pinebeach Court | Beach Road | Poole BH13 7BX | UK  | phone: **[book a call](https://www.inflexion-point.com/book-a-call?hsLang=en-gb)** | email: **[info@inflexion-point.com](mailto:info@inflexion-point.com)**